Want to inspire your resource group to stretch? Try using music as a detour to help your participants connect to the target consumer in a new and novel way. View Post

You’ve probably been wondering why someone dropped a bunch of red dots in your Creative Facilitator graduation kit. Here’s how to use those to make a “soft choice.” View Post

The “meeting before the meeting” will help you start your sessions right before they even start. Here are the essential topics to cover with the client before the session to avoid surprises. View Post

Use a scribe to write the ideas on the list and keep your session moving. Take this crash course in how to scribe properly so the quality of the ideas that are captured on your list doesn’t suffer. View Post

Novelty detours are as important as marketing facts as you prepare your session. Here are some techniques to stretch the resource group to think differently to inspire new and novel ideas. View Post

Idea sessions can spark unrelated thoughts and questions that may take you away from the focus of your session. Use a Parking Lot to keep your session on track. View Post

Creative Facilitators, like Quarterbacks, learn a set playbook and still have to adjust their plan in real time as conditions change. Try these techniques the next time you have to call an audible. View Post

Marketing objectives with specific outcomes help resource groups generate relevant ideas. In this tip, we explore new ways to use marketing facts to clarify the marketing objective. View Post

Energize your resource group by infusing a sense of play. Declaring it "Opposite Day" will shake things up and help inspire participants to think differently. View Post

Creative Facilitators know that thoughtful casting of the resource group sets the stage for productive sessions. We explore using cool, custom and effective detours to help you think it through. View Post